Purple Rain was founded on the 25th of May 2008, with the arrival of our first digital printer.

A decade later,
we continue to pioneer solutions, consistently delivering exceptional solutions to our clients;
through trust, solution-orientation, pride, teamwork and accountability;
on a state-of-the-art platform of materials, capabilities, and reliable partnerships.

In 2018 we weaned off our dependence on a procurement broker to forge direct relationships with our customers.
Embracing diversity, majority of our business is now owned and managed by black women.

COVID-19 has exemplified our resilience.
It also gave us a glimpse of what we could achieve together with our community of customers, suppliers, competitors and neighbours.

 

The course of events during the July 2021 KZN riots tested us yet again, in ways that we are yet to process. During this life-threatening insurrection, our factory was torched by a violent force, that left us “deeply hurt”, “heartbroken”, “devastated”. We watched helplessly as our factory - our home-away-from-home - was destroyed; while trying to stay mentally tough through the sleepless nights, protecting our families.

 

We are now ready to wrestle with any obstacles in our way, even with the threat of those around us spiralling out of control, tearing our systems apart, and threatening to destroy the very fabric of our community. It will demand a greater will and deeper commitment than ever before, to hold on to our 13-year legacy, from our devastated platform of ash.

 

Our mission now is to transform Purple Rain into a force more powerful than before.

 

With an unbelievable response from all our digital equipment suppliers – especially, Signtronic and Kemtek – within a week we restored 90% of our product offerings production lines.

 

What fuels our momentum?

Our well-tested scalability;

13 years of goodwill in trading - strong relationships with (material and equipment) suppliers;

Our founder will re-build the business; this time re-engineered with lessons learned;

A clean slate allows us to embrace state of the art technology and processes – like the use if of IOT and minimising our carbon footprint.

AND

The encouragement and support of key stakeholders in our success: staff, suppliers, customers, dependant SMMEs, community
”Please let us know if there's anything we can do to assist in anyway. ”
“We hope to be able to rebuild purple Rain in whichever way possible.”
“It can be done.”

“Do not judge me by my successes, judge me by how many times I fell down and got back up again.” - Nelson Mandela